My marketing file
Thank you for checking out my work. Every project in my portfolio is the result of thoughtful marketing strategies and impactful designs that have achieved tangible results in the real estate sector. I'm ready to offer innovative insights and add real value to your next project. Let's connect.
Strategic Marketing for Masterplan Projects
Ismail Bahamdin - Marketing Portfolio
Strategic marketing leader specializing in large-scale real estate projects, blending data-driven insights with creative content to elevate brand positioning and drive sales. Expert in aligning multi-phase marketing strategies with project vision to convert opportunities into impactful investments. Experienced in both B2C and B2B environments, including collaborations with government entities, consultants, and strategic partners.
Real Results Across Large-Scale Developments
Social Media & Offline Strategies – Maximizing Conversions.
Implemented data-driven marketing strategies across social media and offline platforms, achieving conversion rates of 1.8% to 3.4% in real estate projects. Combined compelling visuals with strategic data insights to drive qualified leads and foster sustainable sales growth
Events and Exhibitions
From Cityscape to distinguished residential exhibitions, implemented strategic activations that elevated project visibility, engaged high-profile investors, and generated substantial leads.
Key Highlights:
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Cityscape 2023:Executed a high-impact marketing campaign that generated 8,000+ leads and SAR 320M in transactions, positioning Rafal as a premier real estate brand.
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Distinguished City 2023: Engaged top-tier investors through immersive project displays, spotlighting Rafal’s residential assets and driving strong interest from prominent stakeholders.
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Cityscape 2024: Elevated investor engagement by 40% through targeted booth design and interactive displays, contributing to a 15% increase in qualified leads.
Immersive Digital Experiences Driving Engagement
Designed and implemented immersive 3D walkthroughs and virtual tours to showcase large-scale developments in detail. These experiences enhanced investor engagement, enabled cross-district sales discussions, and supported the marketing of multi-phase projects such as Tilal Khuzam, Alegria, Rafal Residence, and Al-Nayfah.
Features:
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Multi-Project Navigation: Seamlessly explore multiple projects via interactive platforms designed for exhibitions and remote access.
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Virtual Sales Tools: Used real-time walkthroughs and lifelike animations to support investor presentations and lead conversion.
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Centralized Content System: Delivered consistent 3D renders and interactive assets across exhibitions, online campaigns, and sales centers.
Masterplan Navigation Tool
Connecting Every Project with a Unique Experience.
Designed and implemented a centralized digital map connecting multiple real estate assets through one platform. Integrated high-quality 3D visuals, walkthroughs, and project data to enable investors and visitors to seamlessly explore projects, landmarks, and phases within a masterplan context.
Features:
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Cross-District Navigation: Seamlessly explore multiple residential and commercial projects across various locations.
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Data-Integrated Tours: Visual storytelling combined with interactive data overlays for informed exploration.
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Scalable Platform: Used in exhibitions, sales centers, and online channels to support investor presentations and decision-making.
Chat Integration & Brand Verification
Connected WhatsApp, Instagram, Facebook, and website chats into one unified system for better customer communication. Enabled auto-responses, lead tracking, and built stronger trust by verifying the business account—ensuring the brand name and logo appear directly in chat interactions.
Verified Presence
Brand name and logo appear in chat for trust
Smart Auto-Replies
Faster communication with pre-set responses
Unified Inbox
All messages managed from one platform
B2B Collaborations with Government & Industry Leaders
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Project Execution
Excellence in execution begins with attention to detail.
From impactful billboard campaigns to strategically designed sales centers, every element in my portfolio reflects a commitment to creating influential brand experiences that captivate audiences and leave lasting impressions. Discover how these integrated elements enhance project visibility and strengthen brand presence.
Some of My Achievements
